ASMUS&HOCK · Since 2016
ASMUS&HOCK is led by Kim Asmus and Fabian Hock. Since 2016 we have combined strategic thinking, brand, digital customer acquisition and technology — for clients and in our own companies and products.
Our experienceKim Asmus & Fabian Hock
Owner
Business, Brand & Communications
Strategic thinking, brand and communication — with the goal of positioning companies more clearly, more relevantly and more strongly.
Kim Asmus develops positionings, offerings, concepts and brand presences. She combines a deep understanding of brand and communication with entrepreneurial context.
Owner
Technology & Growth
Technology, software and digital customer acquisition — for systems that support growth and ease daily work.
Fabian Hock builds digital presences, systems and processes. He combines product development, software and automation with performance marketing to improve customer journeys.
At ASMUS&HOCK, a project is not handed to an anonymous project team after the sale. Strategy and implementation stay directly with us.
Short paths, clear decisions and personal responsibility from the first idea to implementation.
Our story
Our perspective did not come from consulting alone. It comes from client projects, our own companies, digital products and entrepreneurial decisions.
01
Since 2016 we have developed strategies, brands, digital presences, campaigns, systems and solutions for companies — combining conceptual thinking with direct implementation.
02
With empfehlio and truzzer we built our own companies and sold them in 2022. This experience still shapes how we look at marketing, sales, product development and growth.
03
Today we combine ASMUS&HOCK with our own digital products and ventures — while continuing to work directly on client projects, digital business models and new technologies.
Experience
We have worked with companies of different sizes and across different markets. That is why we do not think in industry templates, but in business models, customer journeys and concrete goals.
A selection from client projects and professional experience.
Entrepreneurial experience
Building our own products changes how we advise. Decisions must work not only on slides, but in the market, in sales, in the product and in everyday operations.
Built & sold
Current ventures & products
Making digital proposals and customer decisions easier.
Connecting NFC and QR touchpoints with digital customer actions.
Making reviews and customer voices visible in smarter ways.
E-mobility incentives for marketing and customer loyalty.
Experience + AI
Experience decides which questions need to be asked. Modern AI tools help us analyze, structure, develop and test variants faster.
01
AI does not replace entrepreneurial judgement.
02
Analysis, research, concept, development, automation and operational processes.
03
On request, we train companies and teams in the meaningful use of current AI tools.
Experience decides what makes sense.
Technology decides how efficiently it can be implemented.
How we work
The difference is not in the process, but in who owns your project: the same two people — from the first conversation to implementation.
01
You work directly with Kim Asmus and Fabian Hock.
02
Strategy and implementation are not handed off to junior teams.
03
Whoever understands and designs the project stays responsible through implementation.
04
We can not only recommend what makes sense — we also build it.
Origin & locations
ASMUS&HOCK was founded in 2016. Berlin shaped our professional history and way of working. Today we work in Berlin, at Lake Tegernsee and in Munich with clients regardless of location. The company’s registered office is in Ludwigsfelde.
Straight into conversation
If you would like to know whether our perspective fits your plans, speak directly with Kim Asmus or Fabian Hock.